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Sure, I make things pretty. But more importantly, I design
engrossing user experiences and compelling brand experiences
that resonate and dialogue with your audience.

Roam Mobility

Roam Mobility is a mobility provider for travellers going to the US. The focus is on affordability, offering travellers more than 90% savings on roaming fees. This highly disruptive offering needed a audacious brand to match. With product offered across different retail channels, the challenge was to craft a distinctly seamless experience that takes the customers throughout their journeys, from purchasing to consuming. This included mapping out task flows, structuring information into content, developing the visual design, conducting user testing sessions to pintpoint pain points within the education and purchasing process, and focus groups to determine gaps in messaging. Read more about the whole process from this case study.

Brand experience, user experience, art and copy direction for website, wireframing, user testing, logo, web design, advertisements, packaging, posters, postcards, stationery, emails, retail guides, media banners and more.

Visit Roam Mobility


Kinjoe is a social network I co-founded for meeting people who live nearby. With a focus of forming friendships based on common interests, the brand needed to be fun, unassuming, cheerful and, above all, family-friendly. The motto is "come as you are." The project saw 2 iterations, both of which were the based on the direct results of user testing and focus group sessions. Upon official launch, we gained significant local media attention, with coverage in various province-wide newspapers, blogs and news segments. Within a month, we managed to get over 1500 sign-ups. Read more about the design process from this case study.

User experience, user interface design for desktop- and mobile-version of website, creative direction, wireframing, user testing, iconography, logo, advertisements, postcards, stationery, emails, media banners and more.

Visit Kinjoe

Harder & Co.

Harder & Co. is a boutique lawyer agency in Vancouver catering to the mining industry. They were looking for a visual representation of their profession and the industry they cater to throughtout their website.

Creative direction, art direction, logo, web development and stationery .

Visit Harder & Co.

Laplink Toolbar

Laplink Toolbar aims to to consolidate the myriad of browser toolbars offered by other vendors and to offer users of Laplink Eveywhere a way to quickly access their remote computer without having to go through a decdicated web portal. Although developed as part of Laplink Everywhere, it also serves as a foundation to offer potential Laplink products in the future. This required a strong identity that builds on Laplink's visual vocabulary, while also maintaining a visual relation to Laplink Everywhere.

User experience, user interface design, wireframing, creative direction, icons and logo.

Visit Laplink


PCmover transfers all applications, files and settings from an old computer to a new one. PCmover is aimed at helping you transfer the comfort and familiarity of using your existing computer to your new one. The user interface is likewise designed to feel helpful and informative. As such, the process requires little technical knowledge.

User experience, user interface design, wireframing, creative direction, icons and logo.

Visit Laplink

I'm only proud to be a
designer because I use both
sides of my brain.

YOUI is the design shop of Siong Chin Chan.
Based in Vancouver, I offer innovative design solutions for startups, along with iconic and challenger brands.
I’ll interpret your vision into enthralling user experiences and unforgettable brand experiences that capture your audience’s attention and retain their engagement.


I always start with a research phase geared towards learning about your industry, target audience, competitors and business objectives.


This is the embryonic stage where I map out concepts and sketch out ideas. You will see the design begin to take shape and come alive.


It’s all theory until proven. Conducting user tests and focus groups ensures the design speaks directly to the target audience.


The testing phase may uncover issues with the design direction. This is our chance to address them before the development phase.


There’s always room for improvement - even post-deployment. I will always be at hand to tweak and fine-tune for efficiency and effectiveness.

Say Hire me.

I specialise in user experience design, user interface design, creative and art direction for online and print communication, web design, graphic design, identity design and
packaging design.

Email me at hello at, or follow me on Twitter.